Browsing: Advertising

Apple Wallet’s innovative F1 movie ads set a high bar for immersive advertising. As Apple redefines engagement, Google would be wise to think twice before attempting a similar move, risking missed expectations.

Meta’s introduction of ads on WhatsApp has sparked user frustration, undermining the app’s once seamless experience. Yet, its widespread adoption and network effects keep millions tethered, despite growing discontent.

Google is scaling back its smart TV budget to concentrate resources on enhancing YouTube’s platform. The strategic shift aims to boost user engagement and ad revenue amid increasing competition in streaming services.